New Balance Lifestyle Event @ Fred Segal

New Balance will be showcasing some of their new shoes that were designed using the new Sonic welding technique. Sonic welding is an environmentally friendly alternate to sewing or gluing that creates a airtight and watertight bond. New Balance is the first shoe brand to utilize this sonic technology on athletic footwear.

A Special New Balance Lifestyle wall build out, DJ and cocktail reception will take place.

Thursday May 13, 2010 7pm-10pm
Conveyor Fred Segal Santa Monica
500 Broadway Santa Monica, CA (310) 393-4477