It's going down this weekend Primitive is putting on a demo of mini Street League proportions with P-Rod, T Puds, Chaz Ortiz, Shane “Nugget” O’Neill and more.This mad crazy demo is taking place at the Skatelab in Simi Valley. It's totally FREE. More info here!

After four months, and over one million votes, the West Coast comes out the Champion, beating out six other regional finalists to win the $10,000 grand prize and the honor to have its their featured on a nationally distributed Mountain Dew can in 2011. Mountain Dew Green Label Art: Shop ...

The homeboy and fellow Diego head Rob Dyrdek has been doing big thangs over the last few years and Now he's on some WWE Vince McMahon  Sh%t now. Yesterday my man announced the formation of the first professional league for Skateboarders. He said this is a game changer. Many well know pro skaters have already ...

LOS ANGELES EVENT GRAND OPENING SATURDAY MARCH  20th 2010 Nine Star (West LA) 11612 W Olympic Blvd Los Angeles, California Phone: (310) 477-3999 Nine Star will be have two cool events this weekend to celebrate the grand opening of their new West LA store opening. Paul Rodriguez, PJ Ladd, Pat Duffy and more of the Plan B Team will be in ...

Paul Rodriguez AKA P-Rod left Tampa $20,000 richer coming in first in the Tampa Pro contest. He started off a little crazy falling all over the place in his first run, even stopping with 15 to 20 seconds to go. I don't know what happened, He must have called Jordan and got a little pep ...

I'm loving these Primitive Cultivated In California Joints. This is classic Cali old school Venice DogTown vibe. These Primitive mesh snap back hat are dope, I good blend of classic style and color combos and the mesh back lets you blow off some steam when you go crazy trying to land that swicht hell flip ...