It's trick or treat time!  Treat yourself to some new style.  Once a year, American Apparel gathers all the clothes in their factory to create a giant flea market for bargain hunters.  The flea market ends Oct. 31st. Where: American Apparel Factory 747 Warehouse St. Los Angeles, CA 90021 When: Oct. 21st. - Oct. 30th. ...

Come out tonight to FourTwoFour on Fairfax and join the celebration and release of  the AF1 inspired "The Tony" Ring. With only 20 produced at a time, this collectors piece are sure to come and go fast. "The Tony" ring reigns unparalleled as an ode to the philosophy inspired by the genesis of the AF1. So ...

Our peeps over at Tradition just hit us up to let us know that they got the exclusive rights to be the only retail brick & Mortar store to sale the super hot Frankrupt Tees.  What are Frankrupt tees you may ask, well Frankrupt is the apparel for the fed-up Dodger fan,  it get the ...

If you don't know... now you know!  This is the spot to get some hot West Coast Tees on the low.  The Westcoastsupplyco.com is having a cool little summer sale. Lately the Westcoastsupplyco.com site  has become one of the Internets top destinations for quality West Coast  tee at some nice discounted prices.  They have have one of the West Coast’s ...

Rest In Peace Jonas Bevacqua 1973 - 2011 L-R-G C0-Founder and West Coast Underground homeboy Jonas Bevacqua was found dead at his Laguna Beach home on Monday (May 30).   Jonas was young, only 34 years old.  The cause of his sudden death is unknown at the moment. Members of his family found his body at around 11 a.m. in ...

CIRCA has collaborated with pioneering hip hop/electro artist and ZULU Nation Founder Afrika Bambaataa. The Collab is entitled the "Zulu Collection" and consists of a custom Convert and 99 Vulc sneaker and three t-shirts. Each peace carry's the Universal Zulu Nation UZN branding logo.

The Dough Boy is back! Benny Gold is bringing back th popular New Era collaboration as part of the 2010 Holiday collection. The 2010 Holiday Dough Boy comes in three colourways with satin linings. They are available at the Benny Gold flagship store, and maybe with an online release hopefully soon.

Here's a look at the Vans  California  Mid Skool 77.    The Sneaker hybrid hiker inspired  design feature hiking boot lace loops, suede leather with rugged leather accents and come in a trio of earth tone colorways. Two of these new releases are now available through Bows & Arrows in-store and  online store. Photo Via Hypebeast.com ...

Vans Vault released two pairs of kicks this week the Era 45 LX and Supercorsa, which are rarely released. Both feature a unique shade of brown that shows highlight tint of green and utilize uppers that display  perforated dots on the heel areas, and solid forefoot panels. Microfiber is integrated in ...

It's Official like a Reff with with a whistle... Diamond Supply is in the Footwear game.  Over the years DS have have dabbled in the sneaker design game with various co-branding collaborations with DVS, Nike, and Nike SB.  But yesterday Mr. Diamond made it official through Twitter, giving us a preview of whats in the ...

Here is a look at the latest video from the VANS OTW initiative video series. In this video Mr. Cartoon breaks down the importance of Vans and how its ties back to his roots in Southern California, more specific the Los Angeles culture.

This winter Oakley is dropping a blast from the past,  the original style and attitude to goggle, a classic goggle.  If you don't know, you better ask somebody!  Oakley has created special rendition with entirely new graphic, saluting the Oakley heritage with a fresh twist on art.  This alpine performer is called the ...

Here's a look at a few items from the Crooks & Castles 2010 Holiday collection. The Crooks and Castles  brand is continuing to grow in 2010 appealing to a more mature group with a selection of subtle and refined items including knit cardigans, tonal button downs, chambray shirts, leather jackets, and more. There are some ...

Electric Released both the Module and BPM model sunglasses this week. Both models feature a wrap around styling and polarized lenses. They both are a part of "Project BLUE." A project to raise funds for the Surf Industry Manufacturers Association (SIMA) Environmental Fund.

Here's a sneak peek at the Crooks & Castles Summer collection. This is a behind the scenes look at the photo shoot as it took place. The collection varies with lots of bright colors and themes. The Summer 2010 collection consist of  T-shirts, Wovens, Hats, Sunglasses, Chains, Jacket, and Tank tops. The Shoot was themed ...

Globe and G-Shock have a "Best Tag-line" Contest going on right now. Check it out here. To enter you basically come up with the best tag-line for the Globe X G-Shock sneaker/Watch/Hat collaboration collection. submit your creative verbiage on their Facebook page and sit back and wait. The winners will receive the entire Globe X ...

New Balance will be showcasing some of their new shoes that were designed using the new Sonic welding technique. Sonic welding is an environmentally friendly alternate to sewing or gluing that creates a airtight and watertight bond. New Balance is the first shoe brand to utilize this sonic technology on athletic footwear. A Special New Balance ...

Here's a look at the èS X Ron English Square One Mid collaboration. It features a Black, Grey, and Red colorway with a small heart  Ron English Propaganda  logo on the outer-side heel, The sole-tread is and features and Ron English three eyed bunny staring through the tread.

Skate shoe IPATH company are realesing a pack of t-shirts to commemorate the international day of marijuana recognition that is April 20. Nope the shirts aren’t made of hemp. They are made of  old school basic cotton. So if you induldge in the greenery then you might want to let the world know.

Here's the 3rd. edition Vans X MLB "Opening Day Collection" Dodgers Edition release. The Mid Skool LX features the  "Dodger Blue" color scheme with a Blue suede body base and white sole base pin striping.The Mid Skool LX features a interlocking (LA) Dodgers logo on the lateral side, a Vans leather ankle patch and the ...

Today April 13th. Proper in Long Beach will be Dropping  another Vans X MLB "Opening Day Collection" 106 LX Model. The 106 LX  features the  Dodgers ‘Away’  jersey color scheme Grey with a suede body base, Royal Blue pin striping, Royal Blue interlocking (LA) Dodgers logo on the back, pinstripe detailing above the white sole ...